Chapter 1- Introduction to SEO
- A Brief Introduction to SEO
- Getting Help From Google
- Getting Help From Yahoo!
- The Microsoft (Bing) Approach to Search
- Reaching Your Target Marketplace
- Getting the Attention of Search Engines
- What is Black Hat SEO?
Chapter 2- Constructing Effective Meta Tags
- What are Website Meta Tags?
- Understanding Your Marketplace
- Finding Information About The Competition
- Determining The Most Effective Keywords or Phrases
- Constructing Your Meta Tags
Chapter 3- Selecting the Best Domain Name and Website Hosting
- Considerations When Choosing A Domain Name
- Choosing The Best Hosting Plan For Your Website
- Website Hosting Obstacles That Can Affect SEO
- Google Thoughts on Website Speed
Chapter 4- Building Great Website Content
- Do You Know What Your Visitors Want?
- Create an Experience for Your Website Visitors
- Is Your Online Presence Remarkable?
- Create Great Home Page Content for Your Website
Chapter 5- Submitting Your Website to Google, Yahoo and Bing
- Search Engine Influence Should Determine Your SEO Efforts
- Submit Your Website to Google and Verify for Results
- Authenticating Your Website in Yahoo! Site Explorer
- There is Valuable Information Found in a Google Snippet
Chapter 6- Building Quality Links
- Understanding the Value of a DMOZ Submission
- There is Hidden Value in a No-Follow Link
- Use Social Media to Build Relevant Links
- Building Links and Love With a Company Blog
- Social Bookmarking Creates Opportunities: Good and Bad.